What We Do
WE DO IT ALL AND WITHIN BUDGET G&W is a creative company offering a full range of advertising and marketing services for your business. We can help you evaluate your needs, develop a plan and execute the creative projects that’ll give your company the business edge you desire on the budget we’re given. Whether you’re a large established business who needs a creative agency to create quality materials that effectively reflect the services and products that you provide or a small business that is just starting out and in need of affordable, preliminary marketing and advertising materials, G&W can help. We have accommodated businesses of all sizes and at all stages of business development.
Strategic Marketing & Planning helps KEEP COSTS DOWN and target your markets. We bring our creative vision to every aspect of the marketing process, including the development of a strategic marketing plan. With a fresh take on your unique market position and a deep understanding of current marketing and advertising trends, we can develop a plan of action that utilizes a range of media and effectively reaches your target audience. A strategic plan allows you to better utilize and allocate your marketing budget while keeping the costs down in the long run.
You can MAKE YOUR MARK with Logo & Brand Development. Your logo is the most memorable visual representation of your business. What does your current logo say about you? After creating a custom logo, we use it as the base for your entire brand, or visual identity, which carries through all of your marketing and advertising materials.
Graphic Design helps you to create something DIFFERENT within your brand
This is where we really set ourselves apart from our competition. Our in-house creative team, consisting of creative directors, graphic designers, and copywriters, works together to create materials that showcase our talents and communicate your goals and message. As a full-service creative agency, we guarantee that your vision doesn’t get lost during communication with external resources.
Corporate Identity: Business cards, letterhead, envelopes, signage, email signatures
Sales Collateral: Brochures, booklets, folders, flyers, data sheets, inserts, CDs
Advertisements: Newspaper, trade publication & magazine ads, billboards, posters, mass transit ads, media selection & placement
Direct Marketing: Postcards, letters, email blasts, self-mailers
Corporate Communications: Sales contests, annual reports, presentation templates, training manuals, newsletters
The FUTURE is Interactive & Web Development. As technology continues to develop and more and more consumers begin to look to the internet for information, having a web presence has become an absolutely essential part of doing business. How will your potential customers know about you if they can’t find you? G&W has web designers and programmers who can design any type of website for your and your company, from an affordable 5-page HTML site to a complex, completely customized Content Managed Site. Our interactive and web services also include: banner ads, email blasts and newsletters, interactive online video, blogs, search engine optimization (SEO), and more.
REACH MILLIONS with Video & Radio Production. Whether you are looking to make a 60-second television commercial, a 30-second radio ad, or a full-length informational video, we have the resources and talent to get the job done. We have produced videos for clients such as Bristol Myers Squibb, BNY Mortgage, the Peddie School and several high-profile political candidates.
Event Marketing gets you UP CLOSE AND PERSONAL with niche markets.
Events provide a unique opportunity to interact with potential clients and to showcase your business. G&W offers support for events such as exhibitions, seminars, product launches, grand opening events, and trade shows. Our services include: event booths, presentation graphics & templates, display graphics, event collateral, and promotional giveaways.
Give people FREE STUFF…Promotional Marketing & Giveaways…everyone loves free stuff! Whether you are prepping for an upcoming event, thanking your clients during the holiday season, or offering incentives to your employees, promotional products offer a unique and memorable way to display your logo. G&W can customize thousands of products ranging from more affordable items such as pens and post-its to premium items such as clothing or wine bottles.
LET THE WORLD KNOWyou’re out there with Press and Public Relations. As part of any well-rounded marketing campaign, we encourage our clients to engage in a simple public relations campaign that keeps their name in the local media and increases exposure in online search engines. Our services include: press release writing & distribution, media relations, blog consulting, product/company launches, & reputation management.