Are you marketing to women? If not, maybe you should be. More than 80% of household purchases are made by women. Sixty percent of women are working. Approximately 40% of women live in households making $100,000 or more. More than 50% of the internet users are women. Women are responsible for at least 83% of [...]
Whether you are just starting out building a brand new brand or you are freshening up your brand there are many things to consider. If you don’t know where to begin here are the most important things to consider while creating or tweaking your brand. What is your company’s vision? What image does your company [...]
This probably sounds like a no-brainer, but do you know who your customer is? Do you know who your advertising efforts are reaching? Not knowing this is vital information could be costing you customers and profits. Many companies surprisingly don’t bother to gather this information before sending out their advertisements. Sending out materials to random [...]
So I feel like it has been forever since I have last blogged and that is because it has been! Our computer went down at the beginning of August, and since buying a new computer wasn’t quite in the budget, we just got our new one up and running now. This little story does relate [...]
Direct mail is advertising circulars or other printed matter sent directly through the mail to prospective customers or contributors. With direct mail, you have total control over the presentation of your message at a low cost. Types of Direct Mail Catalogs or other product literature with ordering opportunities. Sales letters. Sales letters with brochures. Tips [...]
One of the biggest mistakes companies often make when trying to get new business is putting too much time, money and effort into finding brand new customers rather than focusing on utilizing the ones they already have to generate future leads and sales. There really is no better source of future income than the clients [...]
Color has an unbelievably powerful impact on emotions and feelings. It is imperative that you use color psychology when building all facets of your brand. It is no mistake that the powerhouse companies have chosen a color-scheme and stuck with it throughout the years. When you think of Google I bet that colorful logo pops [...]