Every brand needs refreshing every once in a while to stay current and relevant as trends change in the market. Smaller companies and non-profit organizations need to rebrand as well. Here are some of the most common rebranding mistakes to avoid: 1. Believing that you are too small too rebrand No company is too small [...]
There are numerous ways to market using video. Commercials are the traditional method but new technologies have allowed for many more techniques in video that can be more affordable options and in some cases even free. The internet has opened up the world of online video marketing which has many subcategories of its own, companies [...]
Corporate sponsorship and lending a name to a good cause is a great way to market your business. This is especially true if it touches your company personally with an employee who has an illness or is affected by family members with illnesses. There are other good causes out there as well such as feeding [...]
Many people confuse marketing with advertising or vice versa. They are both very important to your business but are very different indeed. Knowing the difference is essential to putting your company on the road to growth and profits. Marketing is a series of systematic planning and activities and research and development which ultimately leads to [...]
A good marketing plan can launch a brand new business into stardom or improve an existing one. There are common mistakes that many companies make which you can avoid from the get-go. Not Knowing and Marketing to a Defined Group: Figure out who your target audience is and develop a marketing plan to suit that [...]
If you are running a business you should understand how important advertising your business is. You need to advertise to reach new customers and let them know about the services or products that you are offering. If your business is online then you should understand that there is a great deal of free advertising available [...]
The New Year is always the time for resolutions. Although you may have a few personal ones in mind, the business owner should consider making attainable resolutions for their business in 2010. Scratching your head about what to focus on? Here are some achievable goals for your business for the New Year. Create a Marketing [...]
There is no better form of advertising than word of mouth. If you aren’t utilizing the happiness of your current customers to bring in new customers, essentially their friends and family, then you are missing out on a ton of business and profits. A referral program is not only a great way to get new [...]
Marketing decisions generally fall into four controllable categories collectively called “The Marketing Mix.” This mix is also sometimes called the “offering.” A combination or “mix” of these variables takes some market research and experimentation. The key to success is to always be exploring new combinations and keeping up with the market and your target audience. [...]
The holidays are an important time for businesses because customers are spending more around this time than during the rest of the year. You don’t have to break the bank to make an impact. There are options for creative marketing at all cost levels. 1. Send Out a holiday promotional product to your customers. This [...]