Galvanek & Wahl Advertising Agency

Every brand needs refreshing every once in a while to stay current and relevant as trends change in the market.  Smaller companies and non-profit organizations need to rebrand as well.  Here are some of the most common rebranding mistakes to avoid: 1.  Believing that you are too small too rebrand No company is too small [...]

A good marketing plan can launch a brand new business into stardom or improve an existing one.  There are common mistakes that many companies make which you can avoid from the get-go. Not Knowing and Marketing to a Defined Group: Figure out who your target audience is and develop a marketing plan to suit that [...]