Every brand needs refreshing every once in a while to stay current and relevant as trends change in the market. Smaller companies and non-profit organizations need to rebrand as well. Here are some of the most common rebranding mistakes to avoid: 1. Believing that you are too small too rebrand No company is too small [...]
Do you think you are doing all that you can do to attract and retain customers? Have you even put any thought into whether or not you are doing this? If you own a business this should be a top priority for you. Your customers are the bread and butter of your company and without [...]
Whether you are just starting out building a brand new brand or you are freshening up your brand there are many things to consider. If you don’t know where to begin here are the most important things to consider while creating or tweaking your brand. What is your company’s vision? What image does your company [...]
Color has an unbelievably powerful impact on emotions and feelings. It is imperative that you use color psychology when building all facets of your brand. It is no mistake that the powerhouse companies have chosen a color-scheme and stuck with it throughout the years. When you think of Google I bet that colorful logo pops [...]