Do you have a call to action on your website and in your marketing materials? Go ahead take a look. In your marketing materials do you tell them what to do next? Do you have a call to action on your printed materials and website? It may sound a no-brainer but you’d be surprised how [...]
There are numerous ways to market using video. Commercials are the traditional method but new technologies have allowed for many more techniques in video that can be more affordable options and in some cases even free. The internet has opened up the world of online video marketing which has many subcategories of its own, companies [...]
Corporate sponsorship and lending a name to a good cause is a great way to market your business. This is especially true if it touches your company personally with an employee who has an illness or is affected by family members with illnesses. There are other good causes out there as well such as feeding [...]
If your company doesn’t have a Facebook fan page then the question to ask is why not? It is free and if that isn’t enough to convince you, consider these staggering statistics: There are more than 400 million active users. 50% of those active users log on every day The average user has 130 friends [...]
Many people confuse marketing with advertising or vice versa. They are both very important to your business but are very different indeed. Knowing the difference is essential to putting your company on the road to growth and profits. Marketing is a series of systematic planning and activities and research and development which ultimately leads to [...]
I love coupons…both as a consumer and a marketer. Chances are your customers love them too. My family turns to me to find the best deal online because I can always hunt down an online coupon. I never pay full price because there is no reason to. If your company is not offering coupons or [...]
So I feel like it has been forever since I have last blogged and that is because it has been! Our computer went down at the beginning of August, and since buying a new computer wasn’t quite in the budget, we just got our new one up and running now. This little story does relate [...]
Direct mail is advertising circulars or other printed matter sent directly through the mail to prospective customers or contributors. With direct mail, you have total control over the presentation of your message at a low cost. Types of Direct Mail Catalogs or other product literature with ordering opportunities. Sales letters. Sales letters with brochures. Tips [...]
Before the rise of the internet all advertising was done in print, radio or television. Now that the internet is so popular many companies have shifted all of their advertising to online methods like banner ads, search engines and buying ad space. Of course these methods should never be abandoned but you should consider offline [...]