Galvanek & Wahl Advertising Agency

G&W Creates Industry Buzz in Create Magazine

Galvanek and Wahl LLC is featured in the Summer 2006 Mid-Atlantic region issue of Create Magazine, a quarterly publication that gives creative professionals news and trend information.

In a feature article about studios adapting to changes within the video production industry, G&W Chief Executive Officer Paxton Galvanek commented on the recent shift away from 35mm film towards high definition. “It seems like traditional film is going away,” Galvanek explained for Create’s audience. “[HD] is the wave of the future; it looks amazing.”

G&W’s recent production work with BNY Mortgage is an excellent example of this adaptation, and the firm’s work illustrates how G&W is constantly moving forward with the newest technology. BNY’s goal was to capture the look and feel of traditional film, but on a smaller budget. G&W stepped up to the challenge using digital technology, and BNY Mortgage was extremely satisfied with the results.

G&W is currently pitching a television spot to Triovisions, a design firm in Wilmington, North Carolina. G&W is also creating a web, print and commercial marketing plan for New Jersey’s On a Roll Carpet.