Galvanek & Wahl Accepts Contract from BNY Mortgage

BNY Mortgage, A Bank of New York Company, has asked G&W to manage most of its advertising and marketing. During the course of this long-term relationship, G&W will lend creative and consultative expertise to various departments within BNY Mortgage, including the Inside Sales, Retail and Wholesale divisions in the following areas:

• Branding
• Strategic Planning
• Print Campaigns
• Web Campaigns
• Radio & Video Projects

G&W previously worked on numerous successful projects with BNY Mortgage, though the relationship was not exclusive until now.

“When I began working with BNY Mortgage over three years ago, they didn’t have a marketing department,” says G&W partner and chief operating officer Jessica Galvanek. “Our company has grown a great deal alongside BNY, and they now see the value of partnering their specialists with ours on advertising and marketing.”

Paxton Galvanek, G&W’s chief executive officer, is proud to have BNY Mortgage as a long-term client. “We’re looking forward to providing their team with our resources and support,” he says, “to continue to find unique and effective ways to meet their needs.”

As BNY Mortgage’s marketing and advertising agency of record, G&W is working on a number of projects including Loan Rep flyers for the retail team, promotional mailers for the inside sales department, and TV production for the affiliation of NJEA (New Jersey Education Association) and BNY Mortgage.