At G&W we believe a brand visually represents the beliefs and culture on which a company is built. If the brand is professional and clean or funky and fresh then likely so is the company and clients are more likely connect with a company that’s aligned with their own beliefs and personalities. Your brand needs to connect your business to your target customer.
With 85% of Americans online, it’s vital for a company to be represented digitally. Choosing the right combination of digital media strategies from web development, social media, online advertising, email communications, apps and SEM can move a company forward to success. Your online presence is an extension of your brand and affordable line of communication to your target audience.
It may be offline, but traditional advertising including, print collateral, promotional and event marketing, video, radio, press and PR are all significant tools utilized in effective integrated advertising strategy. The integration of these mediums develops a stronger brand awareness.
Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.” – Don Draper from Mad Men