Galvanek & Wahl Advertising Agency

The Importance of Brand in an Era of Digital Darwinism Author: Brian Solis March 5, 2012 Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener [...]

The Future of Retargeting, Remarketing and Remessaging Mar 12, 2012 at 9:00am ET by Shelley Ellis Before we step into the future, I need to give you a little history to explain why there are three different names for the same concept. Retargeting was the original term for serving ads based on a searcher’s previous search history and [...]