Ever heard of something to be considered going viral? Going ‘viral’, which initially had a negative connotation has now been turned into something people actually want. The term ‘viral’ refers to mass distribution of an item on the Internet, resembling the way actual viruses spread. Thanks to the addition of social networking sites such as [...]
Vol. #6 Nov 2011 Industry News Spotlight on… Q&A With G&W Marketing Tip of the Month Did You Know? Contact Info DiveIn Deals Branding G&W is excited to brand the new Raleigh based group buying site ‘DiveInDeals’. We decided to go with a retro logo to play on the fun social side of group buying [...]
What better way to advertise than by giving back to the community? The most important message sent to an audience is that you care about their cause. The relationship built during that process creates individuals willing and motivated to help develop your business in indirect ways; the impact of a group commenting about your financially [...]
Boring old stagnant websites are a thing of the past. Advanced web technology and creativity has given companies a unique opportunity to interact with clients and potential clients. With many people searching the internet for companies rather than opening up a phone book, it’s become important to engage your online visitors. With so many competitors [...]
For those of you that are wondering what on earth ‘Swag’ is…it is all the free goodies/giveaways/products that companies give out usually with their logo or branding incorporated somehow. Giving out promotional swag is pretty much like free advertising. Consider this: say Company X gives out pens with their logo and phone number to Customer [...]
The truth is that most websites could disappear off the internet today and never be missed by anyone. There are many reasons why websites fail. Poor layout, terrible design, mediocre content, missing meta data and inbound links, confusing navigation, buried info (too many clicks required to find what the browser is looking for), and too [...]
Although there are thousands of combinations of projects that can make up a marketing plan and G&W always evaluates each client’s targets and goals to develop a custom marketing plan, we’re often asked what can be done for a specific budget. Here are some sample project outlines to give you a general idea of how affordable G&W is. For under $5,000 Basic [...]
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