Rebranding can be a gamble. It can refresh your company and bring it current or it can confuse and irritate customers. Recently Gap took that gamble an unveiled a new logo. The new logo attempted to keep an element of the iconic logo that has defined the brand for 20 years, a white background with [...]
With customers not purchasing during the recession, many companies are decreasing or eliminating their marketing and advertising budgets all together. This is a bad idea. You could be blowing away your competition right now and increasing your sales by 10% or more by spending some money on advertising and marketing. Huh you say? It seems [...]
The feedback will help the company come up with a name for their non-profit charitable organization which tries to help the less fortunate in America. Help out here if you can and pass it along: http://www.surveymonkey.com/MyCollector_Detail.aspx?sm=ghjKjBKejRPViS8Y2YzgVsoXDkCov3esljC0rxQJqsfDViUlHLrdUFhfWkQd9F%2bT
Every brand needs refreshing every once in a while to stay current and relevant as trends change in the market. Smaller companies and non-profit organizations need to rebrand as well. Here are some of the most common rebranding mistakes to avoid: 1. Believing that you are too small too rebrand No company is too small [...]
It may seem like a no-brainer but the key to having a successful trade show is great marketing. But the marketing strategy is certainly not the same across the board for every company. That is why you should have a strategic event plan. Every booth should have at least two people. One person would be [...]
Do you have a call to action on your website and in your marketing materials? Go ahead take a look. In your marketing materials do you tell them what to do next? Do you have a call to action on your printed materials and website? It may sound a no-brainer but you’d be surprised how [...]
There are numerous ways to market using video. Commercials are the traditional method but new technologies have allowed for many more techniques in video that can be more affordable options and in some cases even free. The internet has opened up the world of online video marketing which has many subcategories of its own, companies [...]
Galvanek and Wahl had the wonderful opportunity to be invited by Craig M. Aronow from RAM law to speak at the First Annual Solo and Small Firm Conference May 19th at the Borgata in Atlantic City, NJ. Galvanek and Wahl gave three sessions on marketing and advertising: Session 1: Social Networking Session 2: The Power [...]
Corporate sponsorship and lending a name to a good cause is a great way to market your business. This is especially true if it touches your company personally with an employee who has an illness or is affected by family members with illnesses. There are other good causes out there as well such as feeding [...]
If your company doesn’t have a Facebook fan page then the question to ask is why not? It is free and if that isn’t enough to convince you, consider these staggering statistics: There are more than 400 million active users. 50% of those active users log on every day The average user has 130 friends [...]