You may have accounts on all the right social media platforms, but are people seeing your posts?
At G&W we believe that advertising is one of the most effective way to get your brand out there.
“Not advertising on social media might amount to shooting yourself in the foot, contends Randy Parker, founder and CEO of PagePart.com. ‘Social media advertising is not only viable, it’s practically mandatory and quite powerful.’ Here’s how to make it work (and pay off).”
To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.
Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.
The election is over and the numbers are in…digital media is playing a bigger role in political campaigns.
Cell phones are becoming increasingly popular in how Americans are following political campaigns, platforms and poll results. Using Twitter and Facebook will increase your odds of being seen and getting your political platform out there.
Do you know what platforms you should be using and how to demographically target your market on each?
Automated or manual buying? What do you think are the positives and the negatives? “How big is programmatic advertising? It’s on track to be $20 billion big. This once small piece of the ad industry—the automated buying and selling of digital ads—is set to double from this year’s $10 billion to $20 billion in 2016, according to eMarketer’s latest report.”
Big changes happen at G&W in the month of October, we are moving to a larger office at 320 N Judd Parkway in Fuquay-Varina, NC and we will be adding some amazing team members to the roster. Look for more updates soon!