Anyone who has had a html or flash website knows that it is very expensive to update (unless you know html or flash yourself). Luckily, there are now different options for companies when it comes to building a website. One of the fastest growing trends has been for companies to use content management systems (CMS) such as WordPress or Joomla. CMS websites offer a cost-effective alternative to the older style websites with many other added benefits. Read More
Our latest posts and rants
Ever heard of something to be considered going viral? Going ‘viral’, which initially had a negative connotation has now been turned into something people actually want. The term ‘viral’ refers to mass distribution of an item on the Internet, resembling the way actual viruses spread. Thanks to the addition of social networking sites such as Facebook, Twitter, Pinterest and You Tube, going viral has quickly become a marketing phenomenon. Read More
Mice aren’t attracted to mousetraps. They’re attracted to what you put on it. The same goes for websites. What are you putting on yours?
Let’s start with a dead mouse.
When you run down to the hardware store to invest in a mousetrap, I’m quite sure you have a very clear idea of what you’re trying to accomplish. So start with the end in mind. (Ick. It’s not the prettiest metaphor I’ve ever created.) Read More
Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are the new kings and queens of the branding kingdom, thanks to technology and the deeper connections it opens up between brands and consumers. Read More