Monthly Archives: December 2013

Going Viral – Good or Bad?

Ever heard of something to be considered going viral? Going ‘viral’, which initially had a negative connotation has now been turned into something people actually want. The term ‘viral’ refers to mass distribution of an item on the Internet, resembling the way actual viruses spread. Thanks to the addition of social networking sites such as Facebook, Twitter, Pinterest and You Tube, going viral has quickly become a marketing phenomenon. Read More

Your Website is a Mousetrap and Content is Cheese

cheeseMice aren’t attracted to mousetraps. They’re attracted to what you put on it. The same goes for websites. What are you putting on yours?

Let’s start with a dead mouse.

When you run down to the hardware store to invest in a mousetrap, I’m quite sure you have a very clear idea of what you’re trying to accomplish. So start with the end in mind. (Ick. It’s not the prettiest metaphor I’ve ever created.) Read More