Chances are if you have a website created by HTML than the answer is yes. HTML website creation is beginning to be used less and less these days. Blog sites or content managed websites are gaining in popularity for many reasons including their cost-effectiveness and ease of use.
Your site is extremely important to your company’s overall success. If you have an outdated, unprofessional site that can’t be found on most major search engines then you are losing out to your competition and this means less money in your pocket. It is always important to keep up with technological trends in an ever changing market. Your business depends on it!
Websites have traditionally been created using HTML code. This requires hiring a web designer, and is extremely costly and time consuming. The average person does not know HTML code and cannot make changes to the site easily on his own without a web designer. These sites also usually have a monthly fee attached to keeping the site up and running.
The latest and greatest in webpage technology are content managed sites. The most popular of these type of sites is WordPress. These sites are fully functioning, attractive sites with blogs that are called blogsites. They are amazingly easy to create and maintain, usually have a one-time fee associated with the creation and then are so easy to update and change that once you are trained on how to use them, you can make changes to the site at your will, easily and quickly.
There are several benefits to having a content managed site such as WordPress:
- A website and a blog rolled into one
Many businesses are creating blogs as a part of their online marketing campaign. When you use WordPress it removes the extra step needed to create a blog on another site and having a link to it on your page. Content managed websites allow you to have a typical website with the About Us, Contact Us etc. in addition to a blog and hundreds of other tools not offered with traditional website creation. It is basically an all-in-one business tool.
2. Search engines love blogs
Your WordPress site will rank much higher on Google and other search engines because they give preference to blogs. A search engine takes 6 to 8 weeks to locate and rank an HTML site, whereas a blogsite will be picked up within days in the rankings.
3. Update your site on your own
One of the most beneficial aspects of having a content managed website is the ability to update and maintain your site on your own. Web Masters charge a fee for every update and if you don’t know HTML code (which is very time consuming to learn) you will be paying extra every time you want to change a photo or add a link. WordPress is almost as easy to use as Microsoft Word and it will allow you to update your page on a daily basis if you’d like. This will keep your site looking fresh and new and help you to attract and maintain customers.
4. Free updates and plugins
WordPress has many plugins and many of them are free. They include online polls, social networking links, YouTube videos and much more. These plugins will get you better SEO results and improve the functionality of your site.
5. Update your site from anywhere!
Traditional HTML sites require a special program to update your site which forces you to go to your Web Master or ties you to your home computer. With WordPress you can update your site online from any computer, anywhere in the world.
If you are looking to get with the times, have a modern and professional looking site, save money in the long run and improve your ease of updates for your site you should seriously consider upgrading to a new content managed site such as WordPress. You can have an marketing firm design the original layout initially and then you will have the freedom after the site is up and running to make all of the changes you want! Don’t be stuck in the past with an outdated HTML site. Your customers will notice and you will lose business.
