Marketing decisions generally fall into four controllable categories collectively called “The Marketing Mix.” This mix is also sometimes called the “offering.” A combination or “mix” of these variables takes some market research and experimentation. The key to success is to always be exploring new combinations and keeping up with the market and your target audience. [...]
The holidays are an important time for businesses because customers are spending more around this time than during the rest of the year. You don’t have to break the bank to make an impact. There are options for creative marketing at all cost levels. 1. Send Out a holiday promotional product to your customers. This [...]
I love coupons…both as a consumer and a marketer. Chances are your customers love them too. My family turns to me to find the best deal online because I can always hunt down an online coupon. I never pay full price because there is no reason to. If your company is not offering coupons or [...]
Are you marketing to women? If not, maybe you should be. More than 80% of household purchases are made by women. Sixty percent of women are working. Approximately 40% of women live in households making $100,000 or more. More than 50% of the internet users are women. Women are responsible for at least 83% of [...]
Whether you are just starting out building a brand new brand or you are freshening up your brand there are many things to consider. If you don’t know where to begin here are the most important things to consider while creating or tweaking your brand. What is your company’s vision? What image does your company [...]