This probably sounds like a no-brainer, but do you know who your customer is? Do you know who your advertising efforts are reaching? Not knowing this is vital information could be costing you customers and profits. Many companies surprisingly don’t bother to gather this information before sending out their advertisements. Sending out materials to random [...]
So I feel like it has been forever since I have last blogged and that is because it has been! Our computer went down at the beginning of August, and since buying a new computer wasn’t quite in the budget, we just got our new one up and running now. This little story does relate [...]
Direct mail is advertising circulars or other printed matter sent directly through the mail to prospective customers or contributors. With direct mail, you have total control over the presentation of your message at a low cost. Types of Direct Mail Catalogs or other product literature with ordering opportunities. Sales letters. Sales letters with brochures. Tips [...]