Twitter is micro-blogging website that allows users to send and receive messages known as tweets. Tweets are text-based posts of up to 140 characters that are sent out to users known as followers. It is ranked as one of the 50 most popular websites and is hugely popular.
If you look at using Twitter from a branding standpoint it is important not to think about the individual posts but the feel and image you can create as a whole by using Twitter on a regular basis. This can help build and maintain your brand image as well as draw people to your site by posting interesting and relevant links on a regular basis.
Facebook is a social networking site in which users can add friends and send them messages, update their profile about their personal lives, add photos, and join groups. Facebook is free to use and has over 250 million registered worldwide users – this is a marketing opportunity that your company cannot afford to miss. You can create a corporate page for people to become a “fan” of on which you can create discussions, add links, videos, photos and more. There is also the option of advertising on Facebook for a fee. Ads are designed to look like the free applications available on the site in order for you to click on them.
Squidoo
Squidoo is the best site that you may have never heard of. Squidoo is not that new. Squidoo is a website designed to make it easy for anyone, for free, to set up a single page on a topic he or she cares or knows a lot about. A page is called a “lens”, and a lens is both very easy to create, and very easy to make interesting with links to other sites, pictures from your Flickr profile, YouTube videos, book recommendations from Amazon, RSS feeds and a lot more. Your business can really benefit from creating interesting lenses that will ultimately draw traffic to your website. A really great thing about Squidoo is that 5% of all advertising income goes straight to charity. Squidoo is all about linking and tagging and it is easy to announce that you have created new lenses.
Linked in is a social networking site with a focus on professionals. You can connect with colleagues, meet new people and contacts in your field. Currently you can connect with over 11 million professionals on the service.
If you are trying to reach 10 million people then LinkedIn probably isn’t the best way to do that but it is a great way to network, increase your brand visibility, pursue direct sales, generate traffic to your site and support your SEO efforts.
There are many, many more social networking sites that can be integrated into your strategy. These are the top four that have the most potential to draw traffic to your website.
