Using promotional products to advertise your business is one of the most misunderstood forms of advertising. A common misconception is that you are throwing your money away. The opposite is actually true. Promotional product advertising gets results. Here are some amazing statistics to consider:
- $18 Billion spent on promotional products in 2006.
- 71.6% of recipients remember the name of the company that gives a premium to them - in comparison to only 53.5% of those advertisers seen in a magazine or newspaper and 27% for banner ads.
- 52.1% of recipients report having a more favorable impression of the advertiser since receiving a promo item.
- 52% of recipients do business with the advertiser after receiving a promotional product.
- Salespeople who hand out promo items receive 22% more referrals than those who don’t.
- 71% of business travelers reported receiving a promotional product in the last 12 months.
- 33.7% of this group had the item on their person.
- 55% of participants generally kept their promotional products for more than a year.
While it is important to have a budget, the cheapest item isn’t always going to be the best promotional item for you. Get together with your creative team and really think about how it will be used. For example, a tissue box that is distributed to doctor’s offices will sit at the front desk for months at a time reaching hundreds of potential customers while sticky notes may only be used by the employees behind the desk.
Think about it. How long does a newspaper last in your household? One day, maybe a week at most? Chances are you aren’t going remember anything about a company that advertised in a newspaper because you probably looked at the ad only briefly if at all. Promotional products have the potential to be used over and over getting exposure for your name. Let’s face it, every company wants to be a household name and promotional products with your company’s brand on them can make that happen.
