Ever since gas jumped up to $2.50 a gallon, I find that most of the car commercials focus on one of three similar aspects. 1. They are promoting how inexpensive it is to own one of their lovely SUVs or trucks. 2. They are promoting how gas efficient their cars, vans and small SUVs are. [...]
One of my favorite advertising rejections I’ve heard in the past year came from a small, local businessman who said that there was no money available for something as “trivial” as advertising. In an economic recession money may be tight, but the need to advertise is more important than ever before. Businesses large and small [...]
The truth is that most websites could disappear off the internet today and never be missed by anyone. There are many reasons why websites fail. Poor layout, terrible design, mediocre content, missing meta data and inbound links, confusing navigation, buried info (too many clicks required to find what the browser is looking for), and too [...]
There are numerous reasons why you should stick with one advertising agency for all of your advertising and marketing needs. It will save you time and money. All in all you are in business to make money and the more of it you can make the better off you are. The more efficient you can [...]
In these tough economic times businesses are looking to tighten their belts and cut spending. One of the first places many businesses cut expenses is in advertising. Many companies view advertising as a luxury and not a necessity. This is a bad view because advertising brings in sales which are crucial to keep the business [...]
Although there are thousands of combinations of projects that can make up a marketing plan and G&W always evaluates each client’s targets and goals to develop a custom marketing plan, we’re often asked what can be done for a specific budget. Here are some sample project outlines to give you a general idea of how affordable G&W is. For under $5,000 Basic [...]