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BRAND DEVELOPMENT

At G&W we believe a brand visually represents the beliefs and culture on which a company is built.  If the brand is professional and clean or funky and fresh then likely so is the company and clients are more likely connect with a company that’s aligned with their own beliefs and personalities.  Your brand needs to connect your business to your target customer.

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ONLINE MEDIA

With 85% of Americans online, it’s vital for a company to be represented digitally.  Choosing the right combination of digital media strategies from web development, social media, online advertising, email communications, apps and SEM can move a company forward to success.  Your online presence is an extension of your brand and affordable line of communication to your target audience.

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OFFLINE MEDIA

It may be offline, but traditional advertising including, print collateral, promotional and event marketing, video, radio, press and PR are all significant tools utilized in effective integrated advertising strategy.  The integration of these mediums develops a stronger brand awareness.

Say What?

Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.” – Don Draper from Mad Men

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aboutGW

ABOUT G&W

G&W is a creative company offering a full range of advertising and marketing services for your business. 

We are good, in fact we are great, but we’d rather you decide that for yourself.  In order for any business relationship or transaction to work there needs to be a certain level of intangible chemistry, so that is why we work with you and your team on a personal  level to meet your individual needs.  We encourage you to evaluate our performance from the first phone call or meeting and to use your gut feeling about utilizing our agency.  We are confident that you will feel at ease with us.  We’re only happy when you’re happy.

Say What?

I got the video today, Thank you very much. Of course you know that I love the video, you did an absolutely fantastic job on it. I showed it to the VP of Finance and she said it almost made her cry. Thanks again for your leadership on this video and I look forward to working with you again soon..
-Susan B., Director U.S. Pharmaceuticals Internal Communication of Bristol-Myers Squibb

OUR TEAM

Jess

Jess

Partner & Marketing Director

With a degree in economics and over 15+ years experience in the marketing industry, Jess a well-rounded professional with the ability to hit the ground running on virtually any project. Jess’s strong analytical skills combined with her creative talents allows her to seamlessly plan and execute marketing strategies with proven success. Jess holds a degree from Rutgers University and enjoys traveling, the beach, wine tasting. She has two wonderful sons, Trevor & Kacin.

Paxton

Paxton

Partner & Creative Director

Paxton has 14+ years of  Marketing, Advertising and Creative Direction experience spanning multiple industries including Healthcare, Political, Financial, Retail, Professional Services and Technology. He holds a BA from Rutgers University in Information Technology and Psychology. He takes his creative background and experience and brings a new vision, design and direction to all G&W clients. He enjoys snowboarding, target shooting, video gaming and spending time with his 2 sons Trevor & Kacin.

Sean

Sean

Senior Graphic Designer

Sean joined the G&W team in 2014 but he made his move to the Graphic Design field years prior after looking to have a creative outlet in his work. He specializes in branding, layout and web design along with print and web graphics. Being a Michigan State alum, he is an avid Spartan fan. Sean enjoys time spent with family, his dogs, traveling and keeping up with current design trends.

Deirdre

Deirdre

Marketing Analyst

Deirdre handles digital marketing and advertising, writing and distributing press/PR, website management, social media advertising, and strategic marketing projects.  With a background in QA and BS degree from Rutgers University, each project will be detail-focused and completed with all client objectives met.  Deirdre also enjoys going to the beach, running, video gaming and her family.

Tina

Tina

Marketing Analyst

Tina comes from the investment and legal world. She has an Associates of Science in Paralegal Studies and a BS in Finance from Cabrini College.  She worked as an investment consultant for ten years before trying a short stint in law school. For the past eight years, Tina has trained algorithm’s for the top search engines in the world and now brings her expertise to G&W. She lives in the Raleigh area with her husband and four children and enjoys hanging out with her family, traveling, exercising, investing, and reading.

Kim

Kim

Senior Graphic Designer

Kim has worked with G&W since 2004 when the agency was originally out of a home office. She is by far one of the most creative design professionals in the industry. Kim designs client brands/logos, brochures, advertisement, graphics, Flash and she is skills in website graphic design and development. Kim has her bachelors of fine arts in visual communication from Kean University and she enjoys snowboarding and breeding poison dart frogs.

Stephen

Stephen

Web Programmer/SEO Specialist

Stephen is the the online/technical guru at G&W. Stephen has years of experience with website development and search engine optimization. Stephen developed and published a website called Gamers Nexus and he averages 50,000 unique visitors to his website each week. Stephen works on Content Managed website projects using WordPress, Joomla and know the formula to help websites become fully optimized for search engines.

Jenna

Jenna

Graphic Designer

Jenna has been working with G&W since 2007 and transitioned from clients relations to creative. Marketing was her first love, but graphic design is her true love.  Jenna develops client creatives including brand concepts and designs, print designs, collateral, design campaigns, website layouts and more. Jenna has a BA in Marketing from Salisbury University and enjoys photography, creative art design, her son Deklan and husband Evan.

Pamela

Pamela

Office Manager

Pamela is a skilled office manager at G&W and has worked with the agency since 2011. Pamela takes pride in being extremely detail orientated, making sure all project “t’s” are crossed and “i’s” are dotted. Pamela has her degree in Sociology from the State University of New York, and she is absolutely a “people person”, she is great with clients and vendors and manages all project details. Pamela is happily married and has 2 children, Caitlin and Ronan.

Sarah

Sarah

Digital Media Specialist/Project Coordinator

Sarah starting working for G&W in 2014. She previously worked as an Activities Specialist, so creativity and managing a schedule come easily. While earning her degree in Business Administration, social media management and coordinating projects became the career path of choice. Raised in Apex, Sarah is a big N.C. State fan who loves crafting, a good bottle of wine, the mountains and pajama Saturdays. She is happily married to Sean and has a loving daughter, Lily.

Arica

Arica

Digital Media Specialist/Project Coordinator

Arica has a passion for digital and social media, she’s has years of experience with online media including Facebook, Twitter, Google and LinkedIn. Arica is a registered Nurse and has managed technology and training of new equipment, software and techniques in the operating room. Arica comes to G&W in 2014 and manages client social and digital media campaigns. She is happily married to John, lives in the Raleigh area and has beautiful 2 year old twins Maverick and Courtney.

Say What?

A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford

G&W loves being creative.  If you’re interested in our work, contact us to find out how our team can help grow your business.
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AWARD-WINNING

G&W prides itself on creating award winning advertising and marketing pieces. Our prestigious awards and recognition include:

  • Summit Marketing Effectiveness Award: Lupus Together Clinical Trial Campaign
  • Creativity Award: Website Design
  • Create Award: Website Design
  • Create Award: One Reverse Mortgage
  • Design Firms Award Winner- G&W Advertising Agency
  • Aurora Award: Bristol-Myers Squibb- Secure the Future Documentary
  • Aegis Award: Bristol-Myers Squibb- Secure the Future Documentary
  • MarCom Award: ALL AHEAD
  • MarCom Award: BNY Mortgage Company
  • MarCom Award: Extreme Resume Makeover
  • Aegis Award: Bristol-Myers Squibb (BMSfilms)
  • Davey Award: BNY Mortgage Company
  • Telly Award: Bristol-Myers Squibb (BMSfilms)
  • Aegis Award: BNY Mortgage Company
  • Aegis Award: Bristol-Myers Squibb (BMSfilms)
  • Aurora Award: Bristol-Myers Squibb (BMSfilms)

Say What?

From start to finish, working with G&W was a pleasure. Paxton and his team were always willing to listen to what we were trying to accomplish and very good at implementing this vision. However, the best part is that the finished product has helped my company be viewed in a different light and allowed us to take significant strides forward.”
-Stuart V., President of Valentine Management Group

SERVICES

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BRAND DEVELOPMENT

Your brand is your first impression and the most memorable visual representation of your business. What does your current brand say about you? Brand development allows your company to set yourself apart from your competitors and leaves your customers with a distinct visual image and visual identity to associate you with. G&W develops distinctive and effective brand identities based on your unique vision, a market/industry evaluation and our creative input. After creating a custom logo, we use it as the base for your entire brand, or visual identity, which carries through all of your marketing and advertising materials.

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ADVERTISING

Once you’ve established a brand identity, it’s time to advertise your product, services and offerings in the right place at the right time to the right target audience.  G&W will design your advertising and demographically/geographically target your specific audience online, in print and media.  Get your message out to the right people at the right time for the most efficient budget.

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WEB DEVELOPMENT

As technology continues to develop and more and more consumers begin to look to the internet for information, having a responsive web design and presence has become an absolutely essential part of doing business. How will your potential customers know about you if they can’t find you? G&W has web designers and programmers who can design a responsive website for your and company using customized and modern Content Managed websites, our designs are pleasing to the eye and mobile friendly. Our interactive and web services also include: banner ads, email blasts and newsletters, interactive online video, blogs, search engine optimization (SEO), and more.  Contact G&W to develop a responsive website for your Fuquay-Varina, Holly Springs, Apex, Garner or Raleigh business.

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SOCIAL MEDIA

Social media such as Facebook, Google+, YouTube, Twitter, LinkedIn & Pinterest have taken over the way web searches are performed and information is shared.  It is vital for all businesses to incorporate social media platforms into their marketing strategy.  G&W will brand your social media accounts, develop content calendar strategies and advertise directly to your target your audience building a strong, engaged following.

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EVENT MARKETING

Our event marketing services revolve around one key goal: to provide the best quality, service and results in the event marketing strategy and promotion industries. There is an irreplaceable quality about personal interactions with your customers; new technology cannot replace the value of meeting customers face-to-face. However, when integrated together, live and digital interactions combine to create an effective bond in building long-lasting relationships. G&W offers support for events such as exhibitions, seminars, product launches, grand opening events, and trade shows. Our services include: event booths, presentation graphics & templates, display graphics, event collateral, and promotional giveaways.

PORTFOLIO

The Proof is in the Portfolio

MRI Chatham - FAST Product Video

MRI Chatham - FAST Product Video



Click Text Above to Watch the Video
BNY Mortgage- Reverse Mortgage Educational Video

BNY Mortgage- Reverse Mortgage Educational Video



Click Text Above to Watch the Video
Congressman Andy Harris- TV:30

Congressman Andy Harris- TV:30



Click Text Above to Watch the Video
Freedoms Watch- Jesse TV:30

Freedoms Watch- Jesse TV:30



Click Text Above to Watch the Video
BMS- Plavix

BMS- Plavix "Pool Table" TV:90



Click Text Above to Watch the Video
Freedom Watch TV:30

Freedom Watch TV:30 "Andrew Robinson"



Click Text Above to Watch the Video
NJ State Senator Diane Allen

NJ State Senator Diane Allen "Affordable NJ" TV:30



Click Text Above to Watch the Video
Congressman Chris Shays TV:30 Trust

Congressman Chris Shays TV:30 Trust



Click Text Above to Watch the Video

WOW! WOW! WOW! What can I say. I love you guys! That looks fantastic. Everything looks absolutely wonderful. Beyond my expectations. Great job.
-Carey J., Managing Director of the Production Source

CASE STUDIES

Proven results for our clients

Case Studies

  • lupusLogolupusbrand lupusbrochure  lupusposter lupusweb

    Assignment:
    G&W was hired to develop a national lupus clinical trials awareness campaign for the Lupus Research Institute and the SLE Lupus Foundation.

    Positioning:
    The campaign was developed to target physicians who treat lupus, patients diagnosed with lupus and family and friends affected by the disease.

    Goals:
    The campaign sought to raise awareness about clinical trials for lupus in order to gather information on treatments, prevention, and a cure.

    Results:
    G&W spearheaded the development of the Lupus Together brand and once incorporated into the website it successfully increased traffic on the Lupus Trials website (www.lupustrials.org) from 200 views per month, to 5,000 views per month. The Lupus Togethe brochure successfully added to the campaign, increased awareness among the lupus community and increased clinical trial participation. G&W received the Summit Marketing Effectiveness Award for the national branded Lupus Together campaign.

    Scope of Work:
    Campaign name development “Lupus Together for Clinical Trials Today”.
    Brand Development of “Lupus Together”
    Brochure Creation: Creative Layout for 4 panel brochure, front in English and back in Spanish
    Poster/Outdoor Advertising: Physician/Practice Posters and print collateral
    Website Development: www.lupustrials.org and www.lupustogether.org

  • bnybooth bnyprint bnypromotional bnyvideo NJEA

    Assignment:
    G&W was contracted by BNY Mortgage, a Bank of NY Company for the evaluation of existing collateral and messaging, the creation of corporate graphic standards and core messaging and the development of new marketing campaigns for specific mortgage products.

    Positioning:
    Campaigns were developed to target the Bank of NY employees and clients, homebuyers in NY, NJ and CT and homeowners in NY, NJ and CT.

    Goals:
    The initial objective for G&W was to organize and unify the corporate image of BNY Mortgage through the development of corporate guidelines for messaging, graphic layout and color, font and imagery usage. Subsequent goals included increasing BNY Mortgage’s general awareness and sales through various campaigns.

    Results:
    BNY Mortgage’s new guidelines streamlined the marketing and advertising development process which went from costly and unorganized to unified and cost effective. The new standards created an identifiable brand that increased general awareness and overall sales.

    Scope of Work:
    Creation of Corporate Graphics
    Standards Package
    Print Collateral Development
    Direct Mail Campaigns
    Promotional Marketing
    Event Marketing
    Video Production & Photography
    TV Commercials
    Email Marketing
    Incentive Programs
    Corporate Communications
    Website Development
    Research & Analysis

  • chathamlogo tcgsocialportfolio tcgsellsheets tcgweb tcgportfolio

    Assignment:
    MRI Chatham, Chapel Hill, NC, contracted G&W to develop a unique brand identity with supportive marketing and advertising campaigns.

    Positioning:
    MRI Chatham is an executive recruiting company targeting highly specialized industries and individuals. The Chatham Group needed to professionally position itself in front of top executives, decision makers and employees.

    Goals:
    The objectives of the campaigns were to create a unique identifiable brand, an online presence and support direct sales.

    Results:
    G&W developed a professional, distinguishable brand and tagline that visually represents The Chatham Group and its services.
    The Chatham Group saturated the web with digital & social media and communications.
    The sales team is armed with informational print and digital supportive collateral.

    Scope of Work:
    Brand Development of “MRI Chatham”
    Website Development: http://www.mrichatham.com
    Search Engine Optimization
    Digital Media: Social Media Management, Digital Sales Collateral, E-Marketing
    Sales Tools: E-Signatures, Sell Sheets

  • USbrandingUSads  USeventMarketingUSsalestoolsUSwebsite

    Assignment:
    Universal Survey, NYC, NY contracted G&W to develop a unique brand identity with supportive marketing and advertising campaigns.

    Positioning:
    Universal Survey serves several industries. G&W developed sub-brands to uniquely position Universal Survey in front of each market segment.

    Goals:
    The objectives of the campaigns were to create brand and sub-brand awareness, an online presence, support sales and advertise Universal Survey.

    Results:
    The branding of Universal Survey resulted in a professional identity with uniquely distinguishable sub-brands that specifically target each industry under the Universal Survey umbrella.
    Each division within Universal Survey was armed with target-specific corporate collateral and sales tools.
    The sub-brands complimented each other to allow for a unified corporate identity incorporated in online and offline marketing strategies.

    Scope of Work:
    Brand Development of “Universal Survey”
    Sub-Brand Development
    Website Development: www.universalsurvey.com
    Search Engine Optimization
    Sales Tools: PowerPoint Template, E-Signatures, Sell Sheets
    Ad Campaign Development & Placement

CLIENTS

Some of our current clients & a few past ones

Since 2003, G&W has built lasting relationships with their clients, in many cases with over a decade of advertising history. G&W has a deep understanding of client needs and the market space. Working with small companies and many Fortune 500 corporations, the same creative and highly personalized client relationship applies in all cases. Some of the industries that G&W specializes in include:

POLITICAL/LAW CLIENTS
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HEALTHCARE/MEDICAL CLIENTS

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TECHNOLOGY CLIENTS

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FINANCIAL CLIENTS
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RETAIL/SMALL BUSINESS CLIENTS

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PROFESSIONAL CLIENTS

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Say What?

G&W has a lot of good press here at Budd because of the web page, Team Budd and other projects.
1. Our sales are on track to be up 30%
2. We’ve been invited to major RFP’s recently: State Farm, Capital One, Boeing, etc.
3. We’ve signed almost 50 new accounts in the past 24 months
4. I had a VP from a large competitor stop me at a conference the other day and said: “what are you guys doing?…Budd is everywhere” The projects we have done with G&W have contributed greatly to our national exposure! It’s a pleasure working with your team.
” -Gary G., VP of National Sales- Budd Van Lines

BLOG

Our latest posts and rants

Social Media Benefits

G&W_FBLinkshare-1200x627_BenefitsSocialMarketingAre you on social media for your business? Many think that it’s just a passing trend, a fad, something that will be obsolete soon so why waste the time and money on advertising? Businesses that use social media notice that there is more traffic to their website than those who don’t use social media. One of the problems attached to social media is that it isn’t used to it’s highest potential. Not knowing how to use social media to obtain the most for your business is where many go wrong.

“Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business…” Read More

Have You Met Sarah?

G&W_FBLinkshare-1200x627_HaveYouMetSarahLet us introduce you to Sarah, our Social Media Specialist/Project  Coordinator. Sarah joined the G&W team in early 2015 as an intern but her role has grown. Making sure that clients’ ads and posts are scheduled and seen is a big part of her position in our company. She also coordinates tasks and projects to make sure that everything gets done on time. Learn more about her and the rest of our team here at G&W!

Why You Need A Responsive Website

G&W_FBLinkshare-1200x627_NeedResponsiveWebsite

In today’s world of mobile devices, having a responsive website is extremely important. When future customers/clients pull up your website on their mobile phone, iPad etc. the screen should look seamless. If the format is only fit for a computer or laptop, scrolling and searching is difficult and most people will leave your site and try to find one that is responsive and easier to read and navigate. Your bounce rate is how long someone is on your website. You want your visitors to stay on your website longer to see what you can do and the services that you offer. If they can’t do that easily they will “bounce” out. Here is an article that outlines just how important having a responsive website is to businesses.

“It’s probably no surprise by now that mobile internet usage has been skyrocketing over the last few years. According to a Morgan Stanley report, mobile internet usage is expected to match desktop usage by 2014. Even with this compelling evidence, the vast majority of business websites are still not mobile-friendly. This is not only causing a headache for users, but also a loss in business opportunity.” Read More

Online Character Counters

G&WBlog_FBLinkshare-1200x627_WordCounterDo you constantly have trouble with posting to social media sites and keeping within the maximum amount of characters? Having to shorten what you want to say or re-word your sentence all together can be frustrating, 140 characters just never seem to be enough! Many times when we are typing in Twitter or other sites we have to modify what we want to say in order to make our message fit within the restrictions. A word counter is a great resource! There are numerous websites that can help count the characters for you. Check out some of the word counters that G&W find helpful.

Character Counter

Letter Count (This website also gives you the amount of characters allowed for each social media platform)

Letter Counter

CONTACT

We love to make new friends

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Contact Us

Please use the contact form on the left side if you have any questions or requests, concerning our services or to find out how G&W Advertising can help you and your business. We will respond to your message within 24 hours.

  • , 320 N Judd Parkway, Suite 108.
    Fuquay-Varina, NC 27526
  • O (919) 341-2623
  • d (908) 837-9020
  • @ contact@gwadagency.com
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Say What?

I’m writing to say that we love “Lupus Together”…We like “Lupus Together” so much that we are thinking of using it as a campaign title for all of our National Coalition advocacy and awareness initiatives.”
-Liane S., Public Relations Associate of S.L.E. Lupus Foundation